Building a website
is the most common way affiliates launch themselves into the affiliate marketing world, and if
you're interested in creating a long-term business you'll inevitably need to put together a
website.
However, if you're still learning about web design or you're simply not interested in building
a website, there are other ways to get your affiliate links out there, so this lesson will teach you Affiliate Marketing Without a Website.
Remember: the key with affiliate marketing is get your affiliate link in front of an interested audience - how you choose to do
that is completely up to you! With that in mind, here are a few methods you could try:
#1: Post on blogs and forums
This is a really simple way of getting a taste for affiliate marketing - all you have to do is
find a product you'd like to promote, then start posting on blogs and forums with your affiliate
link in your signature.
Here's an example from our very own forum: you can see that both of these members have an affiliate
link in their signatures. They're both pretty active and respected members of the forum.
Of course you should only post on blogs
and forums where people would be interested in the product - you're not going
to get many bites for a dog training affiliate product when you're posting on a
classic car enthusiast forum.
Similarly, you’ll find that you have a
lot more success if you're making useful and interesting posts and if you
become a regular on the site; the two members above, for example, are active
and respected members of our forum. Once you have established yourself people
will begin to respect your opinion and will be more inclined to click on your
link. If you simply spam a blog or forum with useless posts you’re likely to be
banned and your posts deleted.
#2: Write a viral eBook or some other "viral" product
A
“viral” product is one that is designed to spread (often quickly) to a
great many people - this can be a great way of getting your affiliate
links out there without ever having to create a website. You can produce
a short 30-page eBook or a "special report"
on a particular subject, insert links to affiliate products into it,
then distribute your book through whatever means you like – you could
tell people that they're welcome to give it away, sell it or put it on
their websites. You can kick it off yourself by selling the eBook on
eBay for a small amount.
If your book is informative and useful, rather than simply laden with affiliate ads, you might find that it
spreads quite well.
#3: Write ads or reviews for classifieds websites
You're probably already familiar with using sites like Craigslist to look for old furniture or car parts,
but you can also use classifieds sites to promote affiliate products. Consider writing ads or reviews
for affiliate products and posting them with your affiliate link.
Some sites you might want to try are:
#4: Build a Squidoo lens
Building a Squidoo "lens" is a great way of getting
started as an affiliate without needing to build your own website from
scratch. A "lens"
is like a 1-page mini website where you can talk about a subject you're
passionate about (eg, your affiliate market and associated products!).
It's hosted on the Squidoo site, and you don't need to know anything
about web design to make it look fairly professional.
A
Squidoo lens allows you to build a page on a topic, insert ads, reviews
and other content as you please, all without having to write any HTML.
The best part, though, is that Squidoo is also part social-networking site, so simply by being on Squidoo
you will begin to attract traffic interested in your topic and looking for recommendations. Squidoo is especially
easy to monetize, and Squidoo lenses have tended in the past to do pretty well in the search engines.
To sign up and start creating your lens,
visit Squidoo.com.
#5: Promote affiliate products directly through pay-per-click advertisements
We've left this method for last because, quite frankly, it's not one we recommend. This method involves
creating pay-per-click campaigns through search engines like Google and Bing, and promoting the merchant
website directly through your affiliate link.
So instead of using PPC to promote your own website, you send them straight to the merchant.
There are a number of downsides to this method.
- First, with Google's AdWords in particular, there will only be one paid listing for a particular website displayed at any given time. This means that instead of competing against other advertisers for one of eight spots on the page, you're competing for just one spot. If you bid a large amount and write an attractive ad then you might see your ad displayed, otherwise you can forget it.
- Secondly, you have no control over the quality of the merchant page. Increasingly the search engines are looking at the page you're promoting and deciding whether this offers a good experience for their users. If the merchant site has little content, or poor quality content, you could end up paying a much higher amount for your advertisements.
There are always new affiliates who see this as a fast and easy way to get started, but we really recommend that you
try the other methods we've introduced first.
Lesson Summary:
In
this lesson you’ve learned some ways of getting your affiliate link out
in front of an audience without having to build a website, such as...
- Posting on blogs and forums
- Writing a viral eBook or some other "viral" product
- Writing ads or reviews for classifieds websites
- Building a Squidoo lens
- Promoting affiliate products directly through pay-per-click advertisements
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