Adult Pay Per Click Ads

Adult webmasters are constantly looking for new opportunities to monetize their traffic. 99,99% of adult publishers are using affiliation programs, using a revenue share model.

Competition among these programs is very tough and the adult industry is having some of the most advanced affiliation programs. When new technologies are emerging, the adult industry is very often well in advance compared to other markets. Video streaming, high load servers, innovative billing solutions... the adult business is always innovating.

PPC in the Adult Business
When it comes to PPC, the adult industry is kept behind. A few years ago, when PPC was getting more and more popular, these adult affiliation programs launched a PPC option to their revenue share model.

Today, almost all of them removed that PPC option. They were not able to control fraud and filter the traffic on the countries and niches really converting on their products. They gave up that model and stick with the revenue share system.

On the other side, with their corporate/mainstream image, the big PPC search engines of today do not accept adult ads nor adult publishers in their network.

ExoClick penetrated that market, and with its large experience on the adult traffic, provided lucrative programs for adult advertisers and publishers. ExoClick counts with a set of carefully selected publishers and a wide network of advertisers in the adult market.

What are the advantages of the PPC for adult webmasters?

• There is a term well known in the adult industry: shaving! This word is used when affiliates see some sales "disappear" from their account. Or simply not granted in their statistics. Some affilation programs might be dishonest and remove sales to make some easy bucks or it can simply be a technical problem. With the pay per click model, no more shaving is possible. Each click is paid, no matter how many sales are done.
• Because each click is stored and paid, results are immediate and conversions ratios can be calculated very fast. Using affiliate programs, the sales can sometime be very long to come and earnings projections are difficult to make in these conditions.
• No more need to find alternative affiliate programs for certain countries or niches, the PPC engine is doing it by itself!
• No more need to rotate promotional pages or change the marketing to try to make more sales. Using PPC, this is managed by the advertisers directly!

What are the advantages for the advertisers?
Or: What are the advantages for Affiliation programs owners?

• Targeted traffic. Why get traffic that will not convert on their product? PPC allow to target by country, language, niche or keywords.
• Full control over the incoming traffic and the costs. The advertiser decides of the traffic evolution and volume.
• Affiliation programs could spare the efforts of managing affiliates and use those ressources to improve the products and conversions.

To learn more about ExoClick products and check adult pay per click, visit ExoClick web site.