How To Increase Your Adsense Revenue

Google AdSense is a popular monetization tool for many online publishers. And for good reason: it's quick and easy to set up. If you have a website, AdSense gives you the opportunity to start earning money almost immediately.

Google AdSense program has made it easier for webmasters to make money through a website. Webmasters who run an AdSense campaign will display Google's contextual Ads relevant to the content of their sites and thus encouraging visitors to click the ads and earn money for each ad click.

However you will earn very little AdSense revenue if you don't know how to optimize your AdSense ads on your website. Here are some tips to increase your AdSense earning:

01. Focus on one Adsense ad format. The Large Rectangle (336X280) ad format seems to work better than other ad formats because this format tends to result in higher click through rates (CTR). Another reason is that the ads will look like normal web links that visitors use to click on them. It doesn't matter whether the visitors know that they are clicking AdSense ads or not, as long as there are clicking, you earn AdSense commission.

02. Create a custom palette for your ads. Select a color that matches your website's background. If your site's background is white both, the color of ad border and background should set to be white too. Also the color of the ad title should be similar to coloe of the links in your website. This is to make your AdSense ads look like it is part of the web pages. Again, this will boost AdSense CTR.

03. Don't place your AdSense ads at the bottom of your webpages because it is proven to be less effective. Displaying your AdSense ads at the bottom is like hiding your AdSense and thus leads to low CTR and AdSense revenue. Try to put them in the place where people can see them quickly. You will be amazed how the difference between AdSense locations can make when you see your earnings.

04. Try to place your AdSense ads near rich content as visitors main focus usually are your content. There are several ways to insert AdSense ads into your content and one of the ways is place your AdSense just after the end of your content.

05. Try to automate the insertion of your AdSense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your AdSense code in a text file, name it as “AdSense text”, and upload it to the root directory of the web server. Then use SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

06.Use section targeting.
Your website's pages almost certainly contain content that isn't really useful for AdSense targeting -- headers, footers, sidebars, etc. While Google's contextual targeting technology usually does a good job at picking out the most relevant content on your pages, you can assist Google by suggesting the portions of your content that Google should pay the most attention to through the use of section targeting tags.

To emphasize content, add <!-- google_ad_section_start --> and <!-- google_ad_section_end --> before and after content that you want Google to pay the most attention to. You can also tell Google to ignore a block of content by using <!-- google_ad_section_start(weight=ignore) --> as a start tag.

With section targeting, you may be able to produce incremental improvements in the contextual relevancy of the ads that your users see and that can generate more clicks.

07.Focus on location, location, location.

If you're not paying attention to the placement of your AdSense ads, you're leaving money on the table. Period. In general, ads should be placed as close as possible to your main content.

While this seems like a common sense observation, one of the biggest challenges to effective ad placement is conflict with design. While a 728x90 leaderboard at the top of a page or a 300x250 rectangle ad unit on a sidebar might fit well into a design, in my experience these placements are generally better suited to display ads because they're often not close enough to content to produce an optimal level of clicks. Google offers some useful suggestions for AdSense placements that all publishers should heed.

08.Pick the right unit size.

A blog I help run nearly doubled its AdSense revenue when the ad units that appear in the middle of post content were switched from the standard 468x60 banners to 300x250 rectangles. To find out which unit sizes produce the best results, there's no substitute for a little experimentation. A/B testing is a great way to do this.

09.Apply the right colors.

In my experience, non-negligible increases in clicks can be realized by choosing the right colors for your AdSense units. In general, "choosing the right colors" means using the background and link colors that are used with your non-ad content. Again, A/B testing can be useful for optimization in this area.

10.Add a search box.

Chances are you could use search functionality on your site. If that's the case and you don't need a complex solution, consider using the search box functionality Google offers with AdSense. Not only is this an easy way to implement search functionality, it provides an additional means to generate AdSense revenue.

11.Try AdSense for feeds.

If you have an RSS feed, AdSense for feeds can be a great way to develop an additional AdSense revenue stream. In general, I've always found that eCPMs for AdSense for feeds is higher than the eCPMs for websites so if you have a lot of RSS subscribers, it can be especially valuable.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. There are other ways to optimize your AdSense that produce high CTR also. You can learn more tricks by reading in AdSense and webmaster forums.