On Page and Off Page Search Engine Optimization

Search engine optimization has become the most crucial element of ranking high in the major search engines. Though the best search engines have their own technique to bring your page on search result and optimize its position under particular search keyword - but that takes time and the result is not as you expect. So, if you are a webmaster then you got to know SEO. If don't then you got to pay to hire SEO Experts to do it for you. SEO should be done On page and Off page. Here is a checklist of items that should be carried out for on page search engine optimization and off page search engine optimization.

On page optimization

On page optimization involves:
• Title Tags
• Meta Tags like meta keywords (lost its importance now due to keywords abuse) & meta description.
• Alt-Image tags
• H1, H2 tags
• High keyword density
• Quality content
• Ease of navigation
• Internal Linking and more…..

Off page optimization

Off page optimization involves:
• Link Building to improve Link popularity
• Reciprocal Linking – Two way links
• Non-reciprocal linking – In-bound links
• Use of keyword rich anchor text in linking text
• Improving Google page rank
• PPC advertisements
• Directory submissions
Wishing you all success in your website's search engine optimization.